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    <title>primirlifestylellc</title>
    <link>https://www.prmrny.co</link>
    <description/>
    <item>
      <g:id>121169505</g:id>
      <g:title>Butchqueen Ringer T-Shirt- Blue</g:title>
      <g:description>&lt;h3&gt;&lt;strong&gt;I ❤️ BUTCH QUEENS RINGER TEE&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;A celebration of love, identity, and New York culture. The I ❤️ BUTCH QUEENS Ringer Tee features a bold vintage-inspired graphic, contrast ribbed trim, and a timeless athletic silhouette. Crafted with a soft, everyday feel and finished with a distressed print for an authentic, lived-in aesthetic.Part of the PRMR NY Pride Capsule, this limited-edition piece pays homage to the Ballroom community and the individuality that makes New York unforgettable.&lt;strong&gt;Details&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Vintage-inspired I ❤️ BUTCH QUEENS graphic&lt;/li&gt;&lt;li&gt;Contrast ribbed collar and sleeve cuffs&lt;/li&gt;&lt;li&gt;Distressed print for a worn-in finish&lt;/li&gt;&lt;li&gt;PRMR NY branding&lt;/li&gt;&lt;li&gt;Unisex fit&lt;/li&gt;&lt;li&gt;Limited-edition Pride Capsule release&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;</g:description>
      <g:price>55.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/butchqueen-ringer-t-shirt-blue</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/de784b68-276c-48db-ab6d-aad99a335df1/butchqueen-ringer-t-shirt-blue.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>121169505</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>121169469</g:id>
      <g:title>Butchqueen Ringer T-Shirt</g:title>
      <g:description>&lt;h3&gt;&lt;strong&gt;I ❤️ BUTCH QUEENS RINGER TEE&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;A celebration of love, identity, and New York culture. The I ❤️ BUTCH QUEENS Ringer Tee features a bold vintage-inspired graphic, contrast ribbed trim, and a timeless athletic silhouette. Crafted with a soft, everyday feel and finished with a distressed print for an authentic, lived-in aesthetic.Part of the PRMR NY Pride Capsule, this limited-edition piece pays homage to the Ballroom community and the individuality that makes New York unforgettable.&lt;strong&gt;Details&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Vintage-inspired I ❤️ BUTCH QUEENS graphic&lt;/li&gt;&lt;li&gt;Contrast ribbed collar and sleeve cuffs&lt;/li&gt;&lt;li&gt;Distressed print for a worn-in finish&lt;/li&gt;&lt;li&gt;PRMR NY branding&lt;/li&gt;&lt;li&gt;Unisex fit&lt;/li&gt;&lt;li&gt;Limited-edition Pride Capsule release&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;</g:description>
      <g:price>55.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/butchqueen-ringer-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/8daf69d0-436f-4f5f-a86c-de801dd495c0/butchqueen-ringer-t-shirt.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>121169469</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>121169403</g:id>
      <g:title>Butchqueen Ringer T-Shirt -RED</g:title>
      <g:description>&lt;h3&gt;&lt;strong&gt;I ❤️ BUTCH QUEENS RINGER TEE&lt;/strong&gt;&lt;/h3&gt;&lt;p&gt;A celebration of love, identity, and New York culture. The I ❤️ BUTCH QUEENS Ringer Tee features a bold vintage-inspired graphic, contrast ribbed trim, and a timeless athletic silhouette. Crafted with a soft, everyday feel and finished with a distressed print for an authentic, lived-in aesthetic.Part of the PRMR NY Pride Capsule, this limited-edition piece pays homage to the Ballroom community and the individuality that makes New York unforgettable.&lt;strong&gt;Details&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Vintage-inspired I ❤️ BUTCH QUEENS graphic&lt;/li&gt;&lt;li&gt;Contrast ribbed collar and sleeve cuffs&lt;/li&gt;&lt;li&gt;Distressed print for a worn-in finish&lt;/li&gt;&lt;li&gt;PRMR NY branding&lt;/li&gt;&lt;li&gt;Unisex fit&lt;/li&gt;&lt;li&gt;Limited-edition Pride Capsule release&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;</g:description>
      <g:price>55.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/butchqueen-ringer-t-shirt-red</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/a7195d35-2c99-47a2-bac0-bc25912b3862/butchqueen-ringer-t-shirt-red.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>121169403</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272367</g:id>
      <g:title>Uptown Zip Up Hoodie - Black</g:title>
      <g:description>From our Spring/Summer 2023 Collection -The Uptown Bust Down Zip Hoodie brings together luxury detailing and timeless city attitude.
Featuring custom rhinestone script artwork across the chest and extending across the back and sleeves, this piece was designed to shine from every angle. The oversized flourishes and crystal detailing pay homage to the era of custom airbrush tees, jewelry culture, and the unmistakable swagger that helped define New York fashion.
Built on a premium heavyweight zip hoodie, the Uptown Bust Down is made for late nights in the city, summer rooftop views, and everyday moments that deserve a little extra shine.
This isn't just a hoodie—it's a celebration of New York's influence, creativity, and hustle.
Details• Premium heavyweight zip hoodie• Custom rhinestone script artwork• Full back and sleeve graphic application• Double-lined hood• Relaxed fit
 </g:description>
      <g:price>70.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/uptown-zip-up-hoodie-black</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013348/91964835825-8351-4F38-A6A4-D317AD6460BA.png</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/428013375/3886BEEC62F7-4D3A-4688-BB34-A0E5AA1B7733.png</g:additional_image_link>
      <g:mpn>120272367</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272361</g:id>
      <g:title>I Love Butchqueen's T-Shirt</g:title>
      <g:description>








The I ❤️ BUTCHQUEENS Tee is an exclusive release from the PRMR PRIDE NY Collection, created to celebrate the confidence, creativity, and influence of butch queens who have helped shape queer culture in New York and beyond. From the ballroom scene to the streets of the city, butch queens have always been at the forefront of fashion, entertainment, community, and self-expression.
This piece is more than a graphic tee—it's a statement of appreciation, visibility, and pride. It honors a legacy of resilience, individuality, and authenticity while recognizing the impact butch queens continue to have on culture today.
As part of the first official Pride collection following the evolution from PRIMIR New York to PRMR, this release represents our commitment to celebrating the communities that inspire us and collaborating with the people who make New York one of the most diverse and influential cities in the world.
The I ❤️ BUTCHQUEENS Tee was designed for those who understand that Pride is more than a celebration—it's about honoring the individuals who paved the way, challenged expectations, and created spaces where people could freely be themselves.
This is a limited-edition Pride release available exclusively during the month of June. Once Pride Month ends, this design will be retired from the PRMR archive.
Details

Exclusive PRMR Pride NY Collection release
Limited June-only availability
Celebrates butch queen culture, LGBTQ+ visibility, and self-expression
Premium cotton construction
Unisex fit

For a tight fit size down.

PRMR NEW YORK












</g:description>
      <g:price>45.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/i-love-butchqueens-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013351/5918B74C3C2F-5833-498A-96C4-4F1E79642B89_7ed0899d-bc66-4053-9765-c774190722c0.png</g:image_link>
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      <g:mpn>120272361</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272340</g:id>
      <g:title>PRMR NY Mesh Varsity Shorts - KNICKS BLUE</g:title>
      <g:description>
Knicks Blue Mesh Shorts

Bring the energy of New York to every fit.
The PRMR Knicks Blue Mesh Shorts are inspired by the city's basketball culture, featuring a vibrant royal blue colorway paired with the signature PRMR NEW YORK varsity logo. Built from lightweight, breathable mesh with a relaxed fit, they're designed to keep you comfortable whether you're on the move or off the clock.
From the courts to the streets, these shorts are made to be a summer essential—combining athletic heritage with PRMR's modern New York aesthetic.
Details

Premium breathable mesh construction
Relaxed above-the-knee fit
Elastic waistband with adjustable drawstring
Signature PRMR NEW YORK varsity logo
Lightweight feel for all-day comfort
Designed in New York
</g:description>
      <g:price>40.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-mesh-varsity-shorts-knicks-blue</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013306/2547457C79E3-FC25-460E-93A3-3CB8F9E6C900.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272340</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272358</g:id>
      <g:title>PRMR NY Mesh Varsity Shorts-Mustard</g:title>
      <g:description>Built for the heat. Designed for the city.
The PRMR NEW YORK Mesh Shorts combine classic athletic styling with everyday streetwear. Crafted from lightweight, breathable mesh, they deliver all-day comfort whether you’re moving through the city, hitting the court, or keeping it casual. Finished with the signature PRMR NEW YORK varsity logo, these shorts are a staple built to pair effortlessly with the SMMR DROP 001 ringer tees.
The relaxed fit and clean silhouette make them an easy go-to, while the bold seasonal colorways keep the look unmistakably PRMR.
Details

Breathable premium mesh construction
Relaxed athletic fit
Elastic waistband for everyday comfort
Signature PRMR NEW YORK varsity logo
Lightweight feel with an effortless drape
Designed to pair with the SMMR DROP 001 collection
</g:description>
      <g:price>45.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-mesh-varsity-shorts-mustard</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013324/463988041E02-4BBC-476F-9429-2B0AF9276716.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272358</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272355</g:id>
      <g:title>PRMR NY Mesh Varsity shorts- PINK</g:title>
      <g:description>Soft color. Bold presence.
The PRMR Pink Mesh Shorts bring a fresh take to classic athletic style with a lightweight, breathable mesh construction and a relaxed fit made for everyday wear. Finished with our signature collegiate PRMR NEW YORK logo, this colorway balances clean design with standout energy.
Whether you're pairing them with a graphic tee, oversized hoodie, or your favorite sneakers, these shorts are built for summer days, city nights, and everything in between.
Details

Breathable premium mesh fabric
Relaxed above-the-knee fit
Elastic waistband with adjustable drawstring
Signature PRMR NEW YORK varsity logo
Lightweight feel for everyday comfort
Designed in New York

Color: Light Pink / White Logo</g:description>
      <g:price>40.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-mesh-varsity-shorts-pink</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013312/162769AC2188-867F-41B0-911D-8D67D1033536.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272355</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272352</g:id>
      <g:title>I Love Femqueen's T-Shirt</g:title>
      <g:description>








A love letter to the femqueens who move the culture forward.
The I ❤️ FEMQUEENS Tee is an exclusive piece from the PRIMIR New York Pride Capsule, created to celebrate femininity, self-expression, resilience, and the undeniable impact of femme identity within our community. Inspired by the iconic energy of New York City, this statement piece stands as a symbol of trans visibility, queer pride, authenticity, and unapologetic self-love.
Designed for those who lead with confidence and live boldly, this tee honors the femmes, trans women, and gender-expansive individuals whose presence continues to shape our culture, our nightlife, our creativity, and our future.
This is a limited Pride release and will only be available during the month of June. Once Pride Month ends, this design will be retired from the PRIMIR archive.
Details

Exclusive PRIMIR New York Pride Capsule release
Limited availability: June only
Celebrates femme identity, trans visibility, and LGBTQ+ pride
Soft premium cotton construction
Unisex fit
Collectible seasonal release
Designed in New York City
Size down for a tight fit.

Wear it with pride. Wear it with purpose. Wear it for visibility.
 








</g:description>
      <g:price>45.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/i-love-femqueens-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013345/3692FullSizeRender.jpg</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/428013354/838836FD91E8-B8CC-44DC-941A-943F78C03634.png</g:additional_image_link>
      <g:mpn>120272352</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272349</g:id>
      <g:title>PRMR GRAFITTI LONG SLEEVE</g:title>
      <g:description>Inspired by the walls, train cars, and street corners that shaped New York City's creative culture, the Graffiti Long Sleeve captures the raw energy of the city that built PRIMIR.
Featuring our signature graffiti artwork across a heavyweight long sleeve silhouette, this piece represents self-expression, rebellion, and the unapologetic spirit of New York. Designed with a vintage-inspired feel and an oversized fit, it blends streetwear nostalgia with modern-day attitude.
As part of the next chapter of the PRIMIR rebrand, this release pays homage to the artists, dreamers, and communities that continue to leave their mark on the city every day.
Whether you're uptown, downtown, or anywhere in between, this piece is a reminder that New York isn't just a place—it's a lifestyle.
Details• Premium heavyweight cotton construction• Oversized streetwear fit• Signature PRIMIR graffiti artwork• Inspired by New York City street culture• Limited release</g:description>
      <g:price>65.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-grafitti-long-sleeve</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013336/4177Primir.Graffiti.Longsleeve-FR.jpg</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272349</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272346</g:id>
      <g:title>Athletic Varsity Boxy Fit T-Shirt</g:title>
      <g:description>ATHLETICS TEE (2021 ARCHIVE)
Originally released in 2021, the Athletics Tee returns from the PRIMIR archives as a tribute to vintage American sportswear and New York street culture.
Featuring oversized varsity lettering, a custom PRIMIR football helmet graphic, and distressed athletic-inspired artwork, this piece captures the energy of classic game-day apparel through a modern streetwear lens. Designed during the brand's early years, the Athletics Tee quickly became a standout for its bold graphics, oversized proportions, and timeless collegiate aesthetic.
Now reintroduced as part of the PRIMIR Archive Collection, the tee is produced on our signature heavyweight boxy silhouette, delivering a premium oversized fit with a worn-in vintage feel.
Details
• Heavyweight cotton construction• Boxy oversized fit• Vintage athletic-inspired graphics• Washed for a worn-in look• Original 2021 PRIMIR archive design• Limited re-release
A classic from the archives, reintroduced for a new era.</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/athletic-varsity-boxy-fit-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013339/1917image_5a6f7b76-fc15-48e0-9697-4cbc80733c9a.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272346</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272343</g:id>
      <g:title>Country Club Boxy T-Shirt</g:title>
      <g:description>COUNTRY CLUB TEE (2021 ARCHIVE)
Originally released in 2021, the Country Club Tee returns from the PRIMIR archives as one of the brand's earliest explorations of timeless luxury and classic sportswear.
Featuring a vintage-inspired crest, crossed golf clubs, Roman numerals, and refined typography, the design blends country club heritage with the unmistakable attitude of New York street culture. The result is a piece that feels equally at home on the fairway, in the city, or anywhere in between.
Produced on our signature heavyweight boxy silhouette, the Country Club Tee delivers a premium oversized fit with a soft vintage wash that only gets better over time.
Part of the PRIMIR Archive Collection, this limited re-release celebrates the designs that helped shape the brand's identity during its early years.
Details
• Heavyweight cotton construction• Boxy oversized fit• Vintage country club-inspired graphics• Soft washed finish for a worn-in feel• Original 2021 PRIMIR archive design• Limited re-release
A timeless classic from the archives, reintroduced for a new generation.
"Where luxury meets New York."</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/country-club-boxy-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013333/1562ChatGPTImageJun15_2026at04_37_09AM.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272343</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272304</g:id>
      <g:title>PRMR NY VARSITY RINGER</g:title>
      <g:description>A timeless silhouette reworked through the PRMR lens. The PRMR NY Varsity Ringer Tee features a vintage white body with bold red ringer trim and a distressed collegiate graphic inspired by classic New York athletic wear. Finished with a worn-in wash and oversized varsity lettering, this piece delivers an authentic heritage look while staying true to the city’s streetwear culture.
Designed with a relaxed, slightly boxy fit that sits comfortably without feeling oversized or body-hugging, it’s made to be worn every day and only gets better with time.
Details

Vintage white garment with red ringer collar and sleeve cuffs
Distressed PRMR NY varsity graphic
Relaxed slim fit (not body fitted)
Soft premium cotton construction
Unisex sizing
Designed in New York
</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-varsity-ringer</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013321/7370D1CC2912-9799-4BC2-B819-441B47706F20.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272304</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272337</g:id>
      <g:title>PRMR NY Sleeveless Graffiti - Charcol</g:title>
      <g:description></g:description>
      <g:price>60.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-sleeveless-graffiti-charcol</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013294/41076D9F16B1-6FCE-4123-A405-E46036E2E12F.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272337</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272334</g:id>
      <g:title>PRMR NY CREST RINGER T-SHIRT</g:title>
      <g:description>Inspired by New York heritage and timeless collegiate style, the PRIMIR NYC Crest Ringer Tee blends classic sportswear with a modern streetwear aesthetic. Featuring a distressed PRIMIR arch logo, signature NYC crest, and vintage-inspired graphics, this piece is designed to feel like a favorite from day one.
Constructed with a slim fit that creates a clean silhouette without feeling tight or body-hugging, this tee delivers everyday comfort with an elevated look. Finished with contrast blue ringer trim and a washed cream body for an authentic vintage feel.
Details

Premium cotton construction
Slim fit (not body-hugging)
Vintage washed cream finish
Contrast blue ringer collar and sleeve cuffs
Distressed PRIMIR NYC crest graphic
Soft, broken-in feel
Pre-shrunk for a consistent fit
Designed in New York

Fit Designed with a slim fit that sits closer to the body while maintaining comfort and ease of movement. Size up if you prefer a more relaxed fit.</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-crest-ringer-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013318/89164193BA49-66D6-47A5-BE80-6C3F3D227A56.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272334</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272331</g:id>
      <g:title>Sleeveless Graffiti Shirt - Cream</g:title>
      <g:description>PRMR NEW YORK™ GRAFFITI CUT-OFF TANK
Built for the city that never stands still. The PRMR New York Graffiti Cut-Off Tank fuses New York’s street culture with vintage rock inspiration, featuring an all-over collage of graffiti tags, subway imagery, the Statue of Liberty, and iconic city references layered beneath our signature PRMR graphic.
Crafted from heavyweight cotton with a vintage wash, raw-cut sleeves, and a relaxed oversized fit, each piece is designed to feel like a one-of-one archival find. From summer in the city to everyday wear, this tank is made to stand out.
Details

Heavyweight 100% cotton
Vintage washed finish
Oversized fit
Raw-cut sleeveless construction
Full front oversized graffiti graphic
Distressed PRMR artwork
Soft, broken-in feel
Designed in New York

Fit

Oversized fit
Slightly dropped shoulders
True to size for the intended oversized look
Size down for a more fitted silhouette
</g:description>
      <g:price>60.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/sleeveless-graffiti-shirt-cream</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013303/61704655ABB6-4FE1-456A-B7B9-BF7B6C15B339.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272331</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272328</g:id>
      <g:title>PRMR NY Mesh Varsity Shorts- Black</g:title>
      <g:description>PRMR NEW YORK™ Mesh Shorts — Black / White
 
Clean. Timeless. Built for every day.
 
The Black PRMR NEW YORK Mesh Shorts are designed to be the pair you’ll reach for all summer. Featuring a breathable mesh construction and finished with the signature white PRMR NEW YORK varsity logo, this monochrome colorway delivers a classic athletic look with a modern streetwear edge.
 
Lightweight enough for warm days yet substantial enough for everyday wear, these shorts are made to move seamlessly from the court to the city. Pair them with your favorite SMMR DROP 001 tee for an effortless New York uniform.
 
Details
 

Premium breathable mesh fabric


Relaxed athletic fit


Elastic waistband for all-day comfort


White PRMR NEW YORK varsity logo


Lightweight feel with everyday durability


Designed to pair with the SMMR DROP 001 collection
</g:description>
      <g:price>45.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-mesh-varsity-shorts-black</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013300/9098863B5374-3891-4567-A042-760DFE493E67.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272328</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272325</g:id>
      <g:title>PRMR NY 18K GOLD belt buckle</g:title>
      <g:description>PRMR LOGO BELT 18K Gold-Plated Statement Buckle
Elevate every fit with the PRMR Logo Belt—a luxury statement piece inspired by New York street culture and crafted with a bold, jewelry-inspired aesthetic. Featuring an oversized PRMR logo buckle finished in brilliant 18K gold plating and hand-set crystal detailing, this belt is designed to stand out from every angle.
Constructed from premium black leather and finished with custom gold hardware, crystal-studded keepers, and a fully embellished strap, the PRMR Logo Belt blends high-end craftsmanship with unmistakable streetwear energy. Whether paired with vintage denim, stacked jeans, or leather pants, it’s built to be the centerpiece of your outfit.
Details

Oversized custom PRMR logo buckle
18K gold-plated metal hardware
Hand-set crystal embellishments
Premium genuine leather strap
Crystal-studded keeper and tip
Adjustable fit
Signature PRMR New York detailing
Designed in New York

Made to be seen. Built to become an icon.</g:description>
      <g:price>540.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-18k-gold-belt-buckle</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013291/372A50A52CD-4893-4AC6-A3DA-1F30E0F985C1.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272325</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272322</g:id>
      <g:title>PRMR New York Mesh Varsity Shorts-RED</g:title>
      <g:description>Built for the days that don't slow down. The PRMR New York Varsity Mesh Shorts combine lightweight performance mesh with a clean collegiate-inspired graphic, creating an everyday essential that balances comfort and style. Designed with a relaxed athletic fit, these shorts offer breathable wear without sacrificing a premium look.
Finished in a bold red colorway with the signature PRMR New York varsity logo, they're made to pair effortlessly with tees, tanks, or your favorite sneakers—whether you're in the city, at the gym, or on the move.
Details:

Lightweight premium mesh construction
Relaxed athletic fit
Breathable double-layer mesh
Elastic waistband for all-day comfort
Signature PRMR New York varsity logo
Designed for everyday wear
True to size
</g:description>
      <g:price>40.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-new-york-mesh-varsity-shorts-red</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013315/84057290866-69F1-49CF-B433-AF41AFE2780E.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272322</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272319</g:id>
      <g:title>PRIMIR SUMMER ESSENTIALS CAP- RED</g:title>
      <g:description>








A staple from the PRIMIR archives. Originally released in Summer 2022, the Summer Essentials Cap was designed to be the finishing piece to any fit—clean, effortless, and unmistakably New York.
Constructed with a classic trucker silhouette and finished with our signature embroidered PRIMIR New York logo, this cap embodies the everyday energy that inspired the brand. The bold red colorway makes a statement while remaining versatile enough to pair with everything from summer shorts to oversized denim and streetwear staples.
Whether you're revisiting a favorite piece or discovering it for the first time, the Summer Essentials Cap represents an era of PRIMIR built on simplicity, confidence, and authentic New York style.
Details

Original Summer 2022 release
Premium embroidered PRIMIR New York logo
Classic trucker cap construction
Adjustable snapback closure
One size fits most
Limited quantities available from the PRIMIR Archive Collection











</g:description>
      <g:price>25.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/primir-summer-essentials-cap-red</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013330/1695ChatGPTImageJun15_2026at04_48_39AM.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272319</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272316</g:id>
      <g:title>PRMR NY HERITAGE RINGER T-SHIRT</g:title>
      <g:description>A modern take on a timeless classic. The PRMR NY Heritage Ringer Tee combines vintage Americana with New York streetwear, featuring a distressed PRMR NY emblem in bold primary colors for an authentic, worn-in look. Finished on a vintage white body with mustard yellow contrast ribbing, this piece is designed to stand out while remaining effortless enough for everyday wear.
The garment is cut with a slim fit that creates a clean, tailored silhouette without feeling tight or body-hugging, making it an easy staple for any wardrobe.
Details

Premium cotton construction
Slim fit (not body-hugging)
Vintage white garment wash
Mustard yellow contrast ringer collar and sleeve cuffs
Distressed PRMR NY heritage graphic
Soft, broken-in feel
Pre-shrunk for a consistent fit
Designed in New York

Fit Designed with a slim fit that sits closer to the body while maintaining comfort and freedom of movement. Size up if you prefer a more relaxed fit.</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-heritage-ringer-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013297/1927F32EE57E-4EA2-4216-8C11-2A599885F835.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272316</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272313</g:id>
      <g:title>PRMR NY RINGER T-SHIRT</g:title>
      <g:description>A vintage-inspired essential with unmistakable New York attitude. The PRMR Star Ringer Tee features a distressed PRMR logo and signature red star graphic on a washed cream body with black contrast ribbing, delivering a timeless look with a worn-in feel from the very first wear.
Cut with a slim fit, this tee offers a clean, tailored silhouette without being tight or body-hugging. It sits close to the body while still allowing for comfortable everyday wear.
Perfect with denim, mesh shorts, or layered under your favorite jacket, it’s designed to become a staple in your rotation.
Details

Premium cotton construction
Slim fit (not body-hugging)
Vintage washed cream finish
Black contrast ringer collar and sleeve cuffs
Distressed PRMR star graphic
Pre-shrunk for a consistent fit
Designed in New York

Fit Features a slim fit that provides a streamlined silhouette without clinging to the body. For a more relaxed fit, consider sizing up</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-ringer-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013327/7649BFDD8D97-C595-4CF0-936D-85F2905FDD27.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272313</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272310</g:id>
      <g:title>PRMR NY Cement Jorts</g:title>
      <g:description>A modern take on a classic essential. The PRMR New York Sun Wash Sweat Jorts are crafted from heavyweight cotton fleece and garment washed for a naturally faded, worn-in finish that looks better with every wear. Designed with an oversized silhouette, raw-cut hem, and subtle vintage distressing, these jorts deliver effortless comfort with a clean streetwear aesthetic.
Finished with our signature faded PRMR New York varsity logo, each pair is made to be worn year-round—whether styled with oversized tees, tanks, or hoodies.
Details

Heavyweight cotton fleece
Sun washed vintage finish
Oversized fit
Elastic waistband with adjustable drawcord
Deep side seam pockets
Back patch pocket
Raw-cut hem
Faded PRMR New York varsity logo
Designed in New York

Fit

Oversized fit
Hits below the knee
True to size for the intended fit
Size down for a more tailored look
</g:description>
      <g:price>80.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/prmr-ny-cement-jorts</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013309/1058942C89B1-2231-4D81-BB08-CD9DBAFF88C7.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272310</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>120272307</g:id>
      <g:title>Rottweiler Boxy T-Shirt</g:title>
      <g:description>Originally released in 2021, the Rottweiler Boxy Tee returns from the PRIMIR archives as a tribute to one of the brand's early standout graphics.
Featuring a pair of fierce Rottweilers split by electric lightning strikes, this design captures the raw energy, loyalty, and fearless spirit that helped shape PRIMIR's identity. Finished with vintage-inspired artwork and bold gothic lettering, the graphic embodies the gritty attitude of New York street culture that continues to influence the brand today.
Reintroduced as part of the PRIMIR Archive Collection, this piece is produced on our signature heavyweight boxy silhouette for an oversized fit with a premium feel.
Details

Heavyweight cotton construction
Oversized boxy fit
Full front graphic print
Vintage-inspired washed finish
Original 2021 PRIMIR archive design
Limited re-release
</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://www.prmrny.co/product/rottweiler-boxy-t-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/428013342/1905image.png</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>120272307</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
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